Square, round, large or small, cheap business cards are a must in the world of business, networking, and information exchange. Survivors of the digital wave, these little pieces of cardboard remain just as useful as today’s most sophisticated digital devices.
Unfortunately, falling for the trap of overcomplicating these cards can deviate them from their original purpose: to allow for an effective, simple communication and sharing of professionally useful coordinates.
From a utilitarian and graphical perspective, here are the criteria we think are important to respect while creating a business card :
Focusing on the text
Avoiding images and visuals that weigh your card down and make it less readable is a must. Don’t take the opportunity to show off all your graphical skills or try to place one or more images in it. Your card is not mainly a communication tool. It’s an information tool. Keep it simple, get to the point. You will later on have the pleasure of speaking about your profession in person or over the phone.
Thick, good quality paper
A business card printing is very valuable tool. It is an object that stimulates our physical senses such as touch. It is also an object that will be used and degrade over time. It is therefore crucial, to use a high quality paper.
Choosing a paper of at least 300g or more is the way to go. This criteria depends of course on your profession, but generally, a grained and textured paper will always do much better than a smooth or varnished paper. A name card makes a good impression first by its paper quality.
Respecting a visual hierarchy
Whether a state-of-art graphic design, on a small layout. Think of the order in which a person will see the information: The name of your company, then your name, your profession, then your contact information.
It’s a matter of layout and typographical work. Structuring an element as simple as a text will have a very meaningful and direct impact on the reader’s gaze.
One of the key elements in ensuring a visual hierarchy is contrast. Try to diversify the contrasts of color, size and text thickness, in order to energize the content of a card and make it more natural to read.
Avoiding complicated effects
Hot printing, embossing, all these printing techniques allow for very beautiful effects, thus enhancing the aesthetic quality of your cards. Nonetheless, it is crucial to always be reminded of the purpose of your card: it serves to inform, not necessarily to impress. If you are a wedding photographer, a hot gilding with embossing will be quite relevant. Much less if you sell organic baskets!
The subtlety of working on a business card is to create a memorable footprint with our Consumers. So that they’ll be able to associate our person and or professional image with the business card.
Distinguishing yourself by the means of your business card is based on subtleties, rather than complicated visual effects. In order to achieve that, you have to keep it simple, elegant and to the point.
Innovation means that you sometimes have to think outside the box. A very simple card is already original in itself. Once in a while, it’s the little touch of color, the little embossing visible when you pay attention to it that makes all the difference.